Superior Apartment Annex Building
- 1 King-size bed
- Shower
- Heating
- Air conditioning
Hotel · Florence · Tuscany
Hotel L'Orologio Firenze - Wtb Hotels
A design-focused stay in the heart of Florence's historic centre, steps from Santa Maria Novella and a short walk to the Ponte Vecchio.
- 9.6 service rating from 1,622 guest reviews
- 10-minute walk to Ponte Vecchio
- Design-led rooms with soundproofing and air conditioning
8.9
Great
1622 reviews
Booking.com 8.9 · 1622 reviews
About
Hotel L'Orologio Firenze - Wtb Hotels
Hotel L'Orologio Firenze - Wtb Hotels sits in the Florence Historic Centre, on Piazza Santa Maria Novella. The 4-star property blends contemporary design with a central location: Ponte Vecchio is about a 10-minute walk away, and Piazzale Michelangelo is roughly 10 minutes by car. Guests can expect a restaurant, a bar, and a range of amenities including a sauna and fitness centre.
Rooms are styled with a modern, fashionable aesthetic, and many come with views over the square. The hotel also offers practical touches like soundproofing, tea and coffee facilities, and 24-hour reception. With a score of 8.9 from 1,622 reviews, it's a consistently well-regarded choice in Florence's historic core.
- No smoking on site
- Wi-Fi
- Parking
- Safe deposit box
- 24-hour reception
- Pets allowed
In brief
What works, what to weigh
+
Strengths
5 reasons to book- Exceptional service — Guests consistently highlight the helpfulness and friendliness of the staff, from the front desk to the concierge.
- Central location — On Piazza Santa Maria Novella, within walking distance of Ponte Vecchio and other key sights, with easy access to shopping and dining.
- Design-forward rooms — The hotel's decor is described as fashionable and sleek, with attention to detail that sets it apart.
- Great breakfast — Breakfast is noted as delicious and served in a room with a view, adding to the overall experience.
- Quiet despite central location — Guests are surprised by the peacefulness of the rooms given the busy square location.
–
Worth weighing
4 to weigh- Limited parking — On-site parking is available but likely limited and may be costly, as is common in central Florence.
- Cat7 rating lower than others — One category (cat7) scored 7.7, lower than the strong overall ratings, suggesting a specific area may be less impressive.
- Price for the class — From £128 per night, the hotel sits in the mid-range for Florence, but guests may expect more for the price given the category.
- Some rooms lack bathtubs — A few room types, such as the Superior Apartment and Suite, only have showers, which may be a drawback for those preferring a bath.
01 — Rooms
Rooms & rates
High season: summer dates usually book out a few weeks ahead.
Deluxe Apartment Annex Building
- 1 King-size bed
- Shower
- Heating
- Air conditioning
Superior Single Room
- 1 Single bed
- Heating
- Bathtub
- Air conditioning
Superior Double Room
- 1 King-size bed
- Shower
- Heating
- Bathtub
- Air conditioning
Deluxe Double Room
- 1 King-size bed
- Shower
- Heating
- Bathtub
- Air conditioning
Superior Triple Room
- 1 King-size bed
- Shower
- Heating
- Bathtub
- Air conditioning
Family Room
- 2 Single beds or 1 Queen-size bed
- Shower
- Heating
- Bathtub
- Air conditioning
Junior Suite
- 1 King-size bed
- Shower
- Coffee machine
- Heating
- Bathtub
Suite
- 1 King-size bed
- Shower
- Coffee machine
- Heating
- Air conditioning
Deluxe Double Room City View
- 1 King-size bed
- Shower
- Heating
- Bathtub
- Air conditioning
Duplex Junior Suite
- 1 King-size bed
- Shower
- Coffee machine
- Heating
- Bathtub
02 — Amenities
Services & amenities
Everything included at this stay — the facilities and essentials, at a glance.
General
- Wi-Fi
- 24-hour reception
- Lift
- Currency exchange
- Key card access
- Smoke detectors
- Fire extinguishers
- No smoking on site
Services
- Room service
- Housekeeping
- Laundry
- Dry cleaning
- Car hire
- Paid shuttle service
- Welcome drink
- Babysitting/Child services
- Meeting/ Banquet facilities
- Fax/Photocopying
Dining
- Restaurant
- Bar/ Lounge area
- In-room breakfast
- Snack bar
- Special diet menus
Wellness
- Sauna
- Fitness centre
- Leisure/ TV room
Room features
- Air conditioning
- Heating
- Soundproofed rooms
- Sitting area
- Tea and coffee facilities
- Electric kettle
- Washing machine
- Ironing facilities
- Flat-screen TV
- Free toiletries
- Parquet floor
Accessibility
- Rooms/ Facilities for disabled
- Toilet for disabled
- Bathroom for disabled
Photos
Gallery
03 — Reviews
What guests say
Recent verified reviews from guests who stayed here.
Guest-rated 8.9/10 from 1,622 reviews
Booking.com · 8.9 · 1622 reviews
8.9Verified guest“Superb service, location, and rooms.”
8.9Verified guest“The rooms are spacious and stylish, with views of Santa Maria Novella and a great breakfast.”
8.9Verified guest“Breakfast was delicious, served in a room with an amazing view and posh feel. Our family suite had two separate bedrooms and two baths, perfect for our family of five. The decor is fashionable and sleek; the lobby is comfortable and elegant, and the bar room is lovely. The location is fantastic for the bridges, the Duomo, and shopping. The concierge was very helpful and gave excellent dinner recommendations.”
8.9Verified guest“Our room was first-rate, and the view from the terrace of the Duomo was spectacular. It was surprisingly quiet given the location, and the staff were extremely helpful.”
8.9Verified guest“Luxury and design.”
8.9Verified guest“Location, quality, and friendliness of staff.”
04 — Location
Getting around Florence
The property sits in Florence.
Getting around: The hotel is on Piazza Santa Maria Novella, a 10-minute walk from Ponte Vecchio. Piazzale Michelangelo is about a 10-minute drive, and the Duomo is also within walking distance.
Nearby sights: Florence's historic centre is at your doorstep, with the Duomo, the Uffizi, and shopping streets all reachable on foot.
Piazza Santa Maria Novella 24, Florence, Tuscany, 50123, Italy
05 — Good to know
Policies & conditions
Hotel details are shown for reference. Final rate terms are confirmed on the partner’s site at booking.
- Check-in
- From 14:00-23:59
- Check-out
- By 12:00
- Cancellation
- Free cancellation on many rates — terms on booking page
- Payment
- Pay-at-hotel available on many rates; final terms at booking
- Pets
- Allowed
- Property
- 40 rooms
06 — Questions
Frequently asked
What time are check-in and check-out at Hotel L'Orologio Firenze?
Check-in is available from 14:00 until 23:59. Check-out is until 12:00.
Does the hotel have parking?
Yes, parking is available at the hotel, including valet parking.
Are pets allowed?
Yes, pets are allowed at Hotel L'Orologio Firenze, and pet amenities are available.
Is the hotel accessible for guests with disabilities?
Yes, the hotel has rooms and facilities for disabled guests, including accessible bathrooms and a toilet for disabled guests.
What are the breakfast options?
The hotel offers in-room breakfast and a dining area. Guests have praised the breakfast, noting it as delicious and served in a room with a view.
Is there air conditioning in the rooms?
Yes, all room types at the hotel include air conditioning and heating.
The bottom line
For travellers who value design, service, and a central location, Hotel L'Orologio Firenze delivers a polished stay. It earns high marks from guests, with only minor trade-offs around parking and a couple of lower-scored categories.
8.9A stylish, well-run hotel in the heart of Florence's historic centre.
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